Durrani Popal is a San Francisco native with a love of all things fashion, pop culture and California. A natural fit, she attended FIDM (Fashion Institute of Design and Merchandising) with a focus in retail. Her interests led her to LA where she pursued a job at DASH, the uber famous Kardashian sisters’ flagship clothing store. As a natural quick learner with an eye for fashion and flare for entertainment, the 26 year old Middle Eastern beauty quickly learned the ropes and became DASH’s top “Doll.”
Working at DASH brought along many opportunities, including working at the DASH Hamptons pop-up shop in the summer of 2014. During this time, filming for “Kourtney & Khloe Take The Hamptons” took place, providing Durrani with yet another opportunity to be included in various scenes. Durrani immediately grabbing the attention of viewers and became increasingly popular on social media.. Features in other Kardashian series episodes helped to build her massive social media following and solidify her rising star appeal.
Durrani currently has had a leading role in the spinoff show “DASHDOLLS” on the E! network, giving viewers a glimpse into her exciting, everyday life (with appearances by her adorable toy poodle, Laurent!) A smart business woman with great style, Durrani capitalized on yet another amazing opportunity; her very own jewelry line, Jewels By Durrani. She and her team work hard to bring dainty, chic, and interesting pieces to the world that both she and her buyers love. These pieces are high quality products, focusing on gold and personalization.
Along with the official Jewels By Durrani online boutique, Jewels By Durrani is now being sold at all 3 DASH stores and also at shopdashonline.com. Jewels By Durrani just recently turned one this year. Durrani’s goals for the second year are to gain more media coverage and have her creative pieces sold in more boutiques/department stores across the nation.